Social-Economic Health Impact of INR 262.43 crores highlight the race’s contribution to Karnataka’s progress and community well-being 
 
Lace up to celebrate the city’s joyful spirit #EndendiguBengaluru
 
Procam International, pioneers of globally renowned distance-running events, has announced that the 18th edition of the World Athletics Gold Label Road Race, the Tata Consultancy Services World 10K Bengaluru (TCS World 10K), is scheduled for Sunday, 26th April 2026. 

For almost two decades, TCS World 10K Bengaluru has evolved into a movement that celebrates Bengaluru’s spirit, offering a blend of competition, camaraderie, and community impact. Lace up to celebrate the city’s joyful spirit #EndendiguBengaluru 

Registrations for all race categories in the on-ground and virtual edition open on Friday, 13th February 2026, 7:00 am at https://tcsworld10k.procam.in/. Recognised as the world’s premier 10K, the event boasts a total prize purse of USD 210,000 and continues to attract elite athletes and amateur runners from across the globe. 

In an effort to enhance the on-ground race experience while prioritising runner safety and well-being, for the first time, entries for the Open 10K category at the TCS World 10K Bengaluru 2026 will be accepted only from participants who submit a valid timing certificate, in accordance with the qualification criteria detailed on the official event website. 

Mr. Sunil Deshpande – Regional Head, TCS Bengaluru said, “The TCS World 10K Bengaluru continues to showcase the city’s drive to exceed expectations and come together for a larger purpose. Over the last 15 years, it has grown into a celebrated community event rooted in fitness, inclusion, and support for meaningful causes. The run generates positive socioeconomic impact—from encouraging preventive health to contributing to philanthropic efforts that benefit people across the city. At TCS, we are proud to stand behind a platform that brings people from all walks of life together and channels their collective energy toward social good.”  

The race will be flagged off from Cubbon Road (opposite RSAOI Gate No. 5), while the finish line for all races will be on Cubbon Road, outside Field Marshal Sam Manekshaw Parade Ground. 
 
Mr. Shreepad Shende, Chief Marketing Officer, IDFC FIRST Bank, said “Progress whether in running a marathon or in financial wellbeing, is shaped by planning, discipline, and consistency. At IDFC FIRST Bank, our customer-first approach supports individuals in their journey towards financial independence, much like runners finding their rhythm on race day. With the launch of the TCS World 10K Bengaluru 2026, we are pleased to deepen our association with a globally recognised event that reflects Bengaluru’s energy, resilience, and forward momentum. This race captures the spirit of purpose and progress; values that are core to both the sport and IDFC FIRST Bank’s commitment to its customers”. 
 
Mr. Rajendra Kataria IAS, Principal Secretary, Govt. of Karnataka, added, “The TCS World 10K has truly become part of Brand Bengaluru. People prepare for it with great excitement, and the city has built a strong running culture around this event. The support of the Government of Karnataka, which has stood by the race for the past 18 editions, will continue. With Bengaluru’s pleasant weather creating ideal conditions for running, we are confident this will be another great edition. I wish the event every success.” 
 
Major General V.T. Mathew AVSM, YSM, General Officer Commanding Karnataka & Kerala Sub-Area, Indian Army said, “This is the third time the Indian Army is associated with the TCS World 10K, and the event reflects what we stand for: fitness, discipline and routine. I urge everyone to participate. I have been running since I was 10, and this race truly shows how inspiring and enjoyable running can be. Every sport tells you to reach for the stars, but running teaches you to stay focused and take one step at a time.” 
 
 
Mr. Seemanth Kumar Singh, Commissioner of Police, Bengaluru City, said “Hats off to our Bengaluru Police for coordinating very well over the years. That is why runners keep coming back to Bengaluru to do this. Among all the metros in India, Bengaluru has been rated as the safest city, and we take pride in keeping the city safe for you. People here are very particular about their health and very generous for such causes. It is heartening to see the significant social and economic impact of the TCS World 10K Bengaluru” 
 
 
TCS World 10K Bengaluru 2025 Social-Health- Economic Impact Report  
 
Procam International, in collaboration with the Symbiosis Institute of Business Management, Bengaluru, has chronicled the broader social, health, and economic impact of the 2025 edition. This first-of-its-kind report captures the event’s journey beyond race day and highlights how the race has been a pioneer in transforming the social paradigm in the South. The event has created a positive domino effect across the ecosystem, with its efforts driving a meaningful impact on public health, philanthropy, sustainability and the city’s economy. 
 
Total Socio-Economic Health Impact is INR 262.43 Cr 
 
ECONOMIC IMPACT 
₹179.91 crore spent by runners on training & coaching, shoes, apparel, technology, and food & accommodation 
₹78.69 crore invested in nutrition and preventive healthcare, strengthening the wellness ecosystem 
85.45% adoption of tech-enabled fitness solutions, reflecting a digitally driven running culture 
40% contribution towards higher economic impact, supporting broader ecosystem growth 
 
HEALTH IMPACT 
54.21% run for better health, reinforcing preventive healthcare benefits 
70.12% undergo full-body check-ups, reflecting proactive health behaviour 
53.07% believe that distance running has a positive impact on mental well-being  
22.5% report reduced medication use, with 40.9% using no medication 
85% include strength training, indicating a shift to holistic fitness 
47.94% use regular exercise to manage stress 
 
SOCIAL IMPACT 
₹ 3.83 crore raised, positioning the event as South India’s largest philanthropic running platform 
75 NGOs supported across 12 social themes, including education, children, health, disability, arts and sports 
Youth-led giving on the rise, with 15 fundraisers under 18, raising over ₹28 lakh, highlighting early civic leadership 
 
SUSTAINABILITY IMPACT 
The TCS World 10K 2025 achieved the Bronze Level in Sustainability as per World Athletics Standards, becoming one of only eight road races worldwide to earn a Bronze or higher distinction—joining the ranks of globally renowned events such as the Boston, Sydney and Berlin Marathons. 
Zero-waste-to-landfill event, with 100% of 7,126 kg of waste diverted through recycling and bio-digestion 
13,248 kg of CO₂ emissions avoided, reinforcing the race’s commitment to climate-conscious event design 
Plastic reduction and resource efficiency, driven by digital registration, reusable bags, BYOB hydration stations and food redistribution 
 
 
New this year  
AMARON joins as the Powered By Partner 
AMARON, the flagship brand of Amara Raja Energy & Mobility, is proud to partner with Procam International as the official “Powered By” Partner for the TCS World 10K Bengaluru. Through this association, AMARON celebrates the spirit of endurance and consistency that defines long-distance running, aligning seamlessly with the brand’s philosophy of delivering dependable power that lasts. This partnership brings together one of India’s most recognizable automotive brands and the country’s premier participative sporting event, converging on the shared values of endurance and long-lasting performance.  
Chandrasekar (Chandru) Radhakrishnan, Chief Business Officer, Automotive – India & SAARC, Amara Raja Energy & Mobility, said “The TCS World 10K Bengaluru has a unique way of turning everyday individuals into silent heroes -driven not by applause, but by discipline, perseverance, and the courage to endure. As the Powered by sponsor, AMARON’s association with endurance races across the country such as this is our tribute to that quiet strength and consistency. Through this partnership, we celebrate the resolve to show up, push limits, and keep going-kilometre after kilometre. To last long. Really long.” 
 
United Way Bengaluru (UWBe) comes on board as the Philanthropy Partner 
Bringing 17 years of deep-rooted experience in mobilising communities, corporates, and civic stakeholders for lasting social impact, United Way Bengaluru (UWBe) joins as the Philanthropy Partner. Strengthening the Philanthropy Pillar, with UWBe, participants, NGOs & Corporates can run, fundraise, and donate, ensuring that their participation leaves a lasting legacy of impact in communities across Bengaluru and beyond. 
“TCS World 10K Bengaluru is where passion meets purpose. Every runner’s passion fuels the purpose of NGOs, individual fundraisers, corporates, and institutions working tirelessly for social change. As the Philanthropy Partner, United Way Bengaluru is proud to turn this collective passion into meaningful impact, helping organizations raise resources, expand their reach, and build lasting partnerships for the communities they serve”,  Rajesh Krishnan, CEO, United Way Bengaluru. 
 
Red Bull steps into the movement  
Known for supporting world-class endurance and adventure sports globally, the iconic Red Bull’s entry into the TCS World 10K Bengaluru 2026 is a landmark moment. Red Bull will fuel the participants, giving them wings and supporting them to achieve their goals. 
Run In Costume unveils brand-new identity 
From this year onwards, the immensely popular Run In Costume (RIC) will be extended across all categories. Eager runners will be given a platform to bring the spirit of ‘Express Yourself’ to life, celebrating creativity and individuality.  
 
Individuals and groups stand a chance to win exciting cash rewards, with individual winners receiving ₹25,000, ₹15,000, and ₹10,000, while group winners will be awarded ₹50,000, ₹35,000, and ₹20,000 respectively.  
 
Finisher Tee by ASICS Sports Goods Partner 
 
As a token of recognition for their efforts and achievements, Japanese sports performance brand ASICS will present the exclusive Finisher Tee to the top 1500 finishers each, men and women, in the Open 10K. 
Vivek Singh, Joint MD, Procam International, said, “The registration launch of the 18th edition of the TCS World 10K Bengaluru is a humbling moment for us. It reflects how the World’s premier 10K has grown into a powerful movement for the community. Over the years, this race has demonstrated the transformative power of sport, delivering a positive socio-economic and health impact valued at ₹262.43 crore, for the 2025 edition alone”. 
He further added, “We are deeply grateful to the Government of Karnataka for their unwavering support, since its inception. And to our sponsors, partners, and the running community, thank you for keeping the faith. Your commitment and participation have shaped this race into a landmark event, with its legacy growing stronger with each passing year.” 
Registration Details 
 
On-ground Run 
 
Registrations for all race categories—Open 10K, Majja Run (4.2 km), Senior Citizens Run, and Champions with Disability (3km)—will open on Friday, 13th February, at 7:00 AM and will close on Friday, 20th March 2026, at 11:59 PM, or earlier, as soon as the running spots are filled. Register now at https://tcsworld10k.procam.in/ 
 
Virtual Run 
 
The TCS World 10K Virtual run continues to gain popularity. It facilitates runners from across the globe to participate and experience the event through the TCS World 10K Bengaluru app. Participants can choose from the Virtual 10K and Virtual 5K categories. Registrations for the Virtual Run open on Friday, 13th February, and will close on Monday, 20th April 2026, or earlier if spots are filled. 
 
Advantage Virtual 
 
This year, the TCS World 10K Bengaluru offers an exciting opportunity for Virtual 10K and Virtual 5K participants to earn a guaranteed paid spot in the prestigious on-ground race categories for the 2027 edition. Entry rules and regulations will apply. 
 
Virtual 10K: 1000 men and 1000 women finishers of the Virtual 10K can avail a paid running spot in the Open 10K race category (on-ground) at TCS World 10K Bengaluru 2027 on a first-come, first-served basis. Entry rules and regulations of TCS World 10K Bengaluru 2027 will apply. 
 
Virtual 5K: 250 men and 250 women finishers of the Virtual 5K can avail a paid running spot in the Open 10K race category (on-ground) at TCS World 10K Bengaluru 2027 on a first-come, first-served basis. Entry rules and regulations of TCS World 10K Bengaluru 2027 will apply. 
 
1000 men and 1000 women finishers of the Virtual 5K can avail a paid running spot in the Majja Run race category (on-ground) at TCS World 10K Bengaluru 2027 on a first-come, first-served basis. Entry rules and regulations of TCS World 10K Bengaluru 2027 will apply. 
 
Tata Consultancy Services World 10K Bengaluru receives continued support from the Government of Karnataka, Karnataka Athletic Association, Bengaluru Police, Greater Bengaluru Authority, Department of Horticulture, Ministry of Youth Affairs & Sports, Ministry of External Affairs, Ministry of Home Affairs, Govt of India, Sports Authority of India, Athletics Federation of India, World Athletics, Association of International Marathons & Distance Races and Global Sports Communication.