ITC Candyman Expands Portfolio with Soft Chews, Targets Evolving Kids’ Preferences
India : ITC Candyman has unveiled a new digital film for Candyman Fruitee Fun Soft Chews, bringing back its iconic ‘Kuch Bhi Karega for Candyman!’ campaign. The campaign puts the spotlight on the brand’s differentiated soft, easy-to-chew product format, moving beyond traditional hard candies to deliver a more playful, imagination-led confectionery experience for young consumers. […]






