International Event Ambassador Blanka Vlašić highlights impact of sport for women ahead of TCS World 10K Bengaluru 2026

Sport builds confidence, belief, and identity, especially for women,” said the Double Olympic medallist and two-time World Champion

Hosting the Olympics in India can inspire a generation and accelerate sporting growth, opined the ace-high jumper

Bengaluru : Double Olympic medallist and International Event Ambassador for the TCS World 10K Bengaluru 2026, Blanka Vlašić, highlighted the role of sport in empowering women while addressing the media in Bengaluru ahead of the 18th edition of the World Athletics Gold Label race. The 42-year-old Croatian and legendary high-jumper also reflected on her own journey with running, India’s growing sporting ecosystem, and her message to participants ahead of race day.


With 36,000 participants, and more than 9000 women set to take part this Sunday, Vlašić spoke about the transformative impact of sport, particularly for women. Vlašić emphasised the role it plays in building confidence and self-belief.

“Sport is an inseparable part of everyday life for me. It impacts not just your physical health, but also your mental health and overall self-confidence. For women especially, it’s so important to have something that builds belief in yourself, when you achieve one goal, you realise that other goals are also possible. It’s amazing to see more and more women in India taking up running,” said Vlašić.

Speaking about her own transition post-retirement, Vlašić highlighted the simplicity and accessibility of running as a way to stay active.
“After my career, I was looking for a way to stay active and healthy, and running was the easiest thing you just put on your shoes and go. It’s simple, but very powerful. What makes running special is the feeling of doing it together, people from different backgrounds coming together with a shared goal. That sense of community is what makes it so enjoyable,” added Vlašić.

Touching upon India’s sporting ambitions and potentially hosting the Olympics in 2036, Vlašić highlighted the role of major events in inspiring future generations.
“If a country hosts a major competition like the Olympics, it immediately raises interest among children and inspires them to take up sport. That kind of momentum can help develop future athletes. If India feels ready to bid, then why not go for it,” she added.

On the broader Indian sports ecosystem, she further added, “From what I’ve heard and the conversations I’ve had here, the improvement in Indian athletics over the last 10 years has been quite massive. If I can help in any way, I’m always open to contributing.”

Sharing her message for participants ahead of race day, Vlašić emphasised the importance of embracing the experience.
“There’s a saying that pressure is a privilege. If you feel pressure, it means you’ve invested your time and energy into something you care about. So, embrace it, enjoy the emotions, enjoy the moment, and don’t be too stressed about the result,” she said.

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