As the brand marks 12 years of helping Indians date with intention, the new initiative reflects Aisle’s continued focus on building greater trust and confidence for serious daters.
National : As Aisle marks 12 years of helping people build meaningful relationships, the homegrown dating app from India is introducing its Money Back Guarantee for select paid plans. It’s currently live for Android and will soon go live on iOS. The initiative is part of the brand’s ongoing effort to make serious dating feel more transparent, reassuring and user-centric, giving people greater confidence when they choose to invest in finding a meaningful connection. A 2025 YouGov India survey found that 58% of Indian dating app users are looking for a serious, long-term relationship, a clear signal that intent-led dating, not casual swiping, is becoming the category’s centre of gravity.
Over the past 12 years, Aisle has evolved alongside India’s dating landscape, building products and experiences for people who are looking beyond casual interactions. The Money Back Guarantee addresses one of the most common questions users have before purchasing a subscription: Will investing in a dating app genuinely improve my chances of finding the right match?
Under the program, eligible users who purchase select paid plans, actively engage on the platform and do not receive a valid match within 30 days can claim a refund, subject to the program’s eligibility criteria. This initiative reflects Aisle’s continued commitment to giving users greater confidence in their dating journey.
Commenting on the milestone, Chandni Gaglani, Executive Vice President and Head of Aisle, said, “Over the last 12 years, we’ve had the opportunity to learn from millions of people navigating relationships in India. While dating has evolved significantly, one thing has remained constant, that people are looking for trust, authenticity and meaningful connections. As we celebrate this milestone, the Money Back Guarantee is our way of reinforcing that commitment. It’s not about guaranteeing relationships; it’s about giving sincere users greater confidence in taking that first step and continuing to build an experience that puts their needs first.”
As Aisle enters its next chapter, the launch of the Money Back Guarantee reflects the brand’s continued focus on improving the experience of intentional dating, making it more transparent, reassuring and rooted in the needs of people looking for genuine relationships.
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