Mumbai: Audi, the German luxury car manufacturer, launched the all-new Audi Q3 in India, bringing together 150 kW of power, quattro all-wheel drive and a suite of digital, lighting and comfort technologies in its compact luxury SUV. The technology-rich cabin features a digital stage panoramic display, head-up display and SONOS premium sound system.

Locally assembled at the SAVWIPL plant in Chhatrapati Sambhajinagar, the all-new Audi Q3 is available at an introductory price of INR 51,99,000 (ex-showroom).

The all-new Audi Q3 features Digital Matrix LED headlights with micro-LED technology, four selectable daytime-running-light signatures and three advanced dynamic light sequencing while illuminated Audi rings add a distinctive lighting element at the rear. The new digital interface brings displays, controls and infotainment functions together around the driver, creating a more connected and intuitive experience. The all-new Audi Q3 also introduces a new integrated switch module where the lever on the right selects the gear, while the one on the left controls the lighting functions, windshield wiper and cleaning functions. A head-up display projects key driving information directly into the driver’s line of sight, complementing the digital cockpit and keeping essential information within easy view.

Commenting on the launch, Viktoria Kaufmann-Reiger, Senior Director, Sales Overseas, AUDI AG, “Today, is such an important day for Audi India and I am happy to be a part of this occasion. The launch of the all-new Audi Q3 is an important milestone and it became even more special due to our new AUDI AG Board Member for Sales and Marketing Mr. Martin Sander joining us here in India. His presence underscores not just the importance of this brand-new model but also India’s growing importance as an emerging market for AUDI AG. India’s luxury landscape is evolving, and we will continue to offer products, technologies and experiences that reflect the aspirations of our customers and the distinctive character of our brand. Customer ambitions are growing, and so are their expectations, and at Audi we want to be well positioned to grow alongside them.”

Commenting on the occasion, Mr. Piyush Arora, MD & CEO, SAVWIPL, “The launch of the all-new Audi Q3 marks an important milestone for Audi India and reflects our commitment to meeting the evolving expectations of the next generation of luxury customers. Like its predecessor, the new Q3 is being produced here in India, at our state-of-the-art Chhatrapati Sambhajinagar facility. This is a strong demonstration of the capabilities we have built within SAVWIPL, reinforcing that India plays a dual role for us, not only as a major growth market, but as a key manufacturing and engineering hub.”

Mr. Balbir Singh Dhillon, Brand Director, Audi India, said, “The Audi Q3 has long been an important gateway to the Audi brand in India, and we are delighted to introduce its most progressive iteration yet. The all-new Audi Q3 combines the confidence of quattro, strong performance and everyday versatility with a significantly more intuitive technological experience and a host of thoughtful comfort and safety features. Its local assembly is another important step in our commitment to the Indian market. We are confident that its distinctive character, advanced technology and effortless usability will resonate strongly with customers seeking a modern compact luxury SUV.”

Highlights:

Drive & Performance:

2.0-litre TFSI petrol engine with 150 kW and 320 Nm of torque for a dynamic driving experience
0–100 km/h in 7.1 seconds
quattro all-wheel drive for confident traction and control
Progressive steering and Audi drive select with five modes- Balanced, Dynamic, Comfort, Efficiency and Offroad+ for a tailored driving experience
Comfort suspension for a composed ride
Hill hold assist and downhill assist for added confidence on inclines and descents

Exterior:

Digital matrix LED headlights consist of 25,600 micro-LEDs with four selectable daytime-running-light signatures and advanced dynamic light sequences with three light projections
The all-new Audi Q3 features advanced micro-LED technology, incorporating 25,600 individual micro-LEDs, each measuring approximately 40 micrometers, enabling lane and orientation lighting functions
LED rear lights pro and illuminated Audi rings at the rear
45.72 cm (R18) five-arm aero alloy wheels in Black, gloss-turned finish for a sporty stance
Power-adjustable, heated and folding exterior mirrors with auto-dimming and memory function for added convenience
Panoramic sunroof for a spacious cabin experience
Projection light integrated into the exterior mirrors

Colors:

Five exterior colors: Sage Green, Mythos Black, Glacier White, Navarra Blue and Tambora Grey
Two interior color themes: Tamarind brown and Pergament beige

Interior & infotainment:

Digital stage panoramic display comprising a 30.22 cm Audi Virtual Cockpit and 32.51 cm central
MMI touch display for a connected, digital cockpit experience
Head-up display for enhanced driver information
Twin-spoke sport leather steering wheel, flat top and bottom, with multifunction controls and shift paddles for a sporty drive
New integrated switch module that integrates gear selector , lighting and wiper functions, freeing up space in the center console
SONOS premium sound system with 12 high-performance speakers and 420-watt amplifier output; Neutral, Concert, Lounge and Podcast profiles, plus a customizable profile
Front acoustic glazing for door windows for better sound insulation
Audi wireless smartphone interface, wireless charging and USB interfaces with higher charging capacity for seamless connectivity
Ambient lighting package plus with 30 different colors, enabling a personalized lighting experience

Comfort & convenience:

Power-adjustable front seats, with memory function for the driver’s seat
Leather/artificial leather upholstery for a premium cabin experience
Adjustable rear-seat recline and a sliding function offer enhanced comfort and flexible space for passengers and luggage
Three-zone deluxe automatic climate control for personalized cabin comfort
Park assist plus with rear-view camera for convenient parking
Reversing assist with 50 m reverse-route memory
Convenience key for added ease of access
Electrically opening and closing luggage-compartment lid for effortless loading and unloading

Safety & Technology:

Nine airbags for enhanced occupant protection
Adaptive cruise control for a relaxed driving experience
Front emergency brake assist for enhanced safety
Driver attention and fatigue monitor for added support on longer journeys
Seat belt pretensioner
Anti-theft wheel bolts for added security

Ownership Packages:

Roadside Assistance (RSA) packages with coverage of up to 15 years
Service Value packages with coverage of up to 10 years
Extended warranty packages with coverage of up to 10 years
Long duration finance offers with various financers:
Long duration finance up to 10 years
Balloon offers (lower EMIs)
Various Assured buyback offers
Introductory offer: 2 Year Comprehensive Service Value Package with 2+3-year extended warranty and/ or, 5 Year Comprehensive Service Value Package with 2+3-year extended warranty

Mr. Neeraj Chopra, Ms. Sharvari Wagh
Mr. Martin Sander, Member of the Board of Management, Sales and Marketing, AUDI AG Mr. Neeraj Chopra Mr. Balbir Singh Dhillon, Brand Director, Audi India Ms. Sharvari Wagh Mr. Ravi Shastri Ms. Viktoria Kaufmann-Reiger, Senior Director, Sales Overseas, AUDI AG Mr. Piyush Arora, MD & CEO, SAVWIPL