ArcelorMittal Nippon Steel India (AM/NS India) announced the launch of two products — Optigal Prime and Optigal Pinnacle — in its premium colour-coated steel portfolio, Optigal.
With this launch, AM/NS India strengthens its position in the colour-coated steel market in India, introducing European-standard, highly corrosion-resistant steel for use in high-end infrastructure and construction projects such as state-of-the-art airports, railway stations, highways, and large buildings for the first time.
Colour-coated steel is used in a variety of applications, primarily in construction, home appliances, furniture, and transportation. It is also popular for roofing, wall cladding, architectural facades, and interior decoration due to its durability, aesthetic appeal, and weather resistance. Major companies such as JSW Steel, Tata Steel, and Essar Steel are significant players in this sector.
AM/NS is pioneering a new market segment in high-quality C4 specialty steel, previously unavailable in India, where it now stands as the sole domestic producer, said Ranjan Dhar, Director and Vice President of Sales and Marketing, at a press conference.
The product will support Prime Minister Narendra Modi’s call for accelerated development, which is key to achieving a Viksit Bharat. The steelmaker is targeting a dominant position in this segment and a 25 per cent share in the overall colour-coated steel market, Dhar added.
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