India’s protein shift gathers pace; Zydus Wellness expands into three new formats and flavours with RiteBite Max Proteint
Zydus Wellness Ltd. today announced the expansion of its RiteBite Max Protein portfolio into three new formats ready-to-drink (RTD) protein shakes, culturally rooted Ghee Jaggery protein bars, and Korean flavoured protein chips, marking a significant step in its strategy to build a comprehensive, multi-format protein ecosystem. With this expansion, the company is further strengthening its […]
