Film Bazaar NFDC at the International Film Festival (IFFI) Goa continued with great fervor with the celebration of the indie cinema movement. Celebrating the Asian Indie looked at the scope of promotion and monetisation of Indie films through sales agents, who play a critical role in choosing, acquiring, promoting and cultivating business opportunities for such films. The session was a conversation between the much-acclaimed Cameron Bailey, Film Critic and Artistic Director, Toronto International Film Festival (TIFF) and Michael Werner, Former Partner of Fortissimo Films and a reputed Film and Media Strategic Consultant. It was also a celebration of Michael’s glorious career of 20 years as a World Sales Agent with great insights on Indian, Asian and World Cinema. Cameron Bailey brought in his perspective on the subject given his significant contribution in reaching out to Asian Content and Asian filmmakers in his role as the Artistic Director of the Toronto International Film Festival (TIFF).
Cameron Bailey remarked that he was glad to be back at the Bazaar and it was heartening to see producers, buyers and sellers working together to ensure that the world gets to see some great Indian films. Similarly, Michael Werner said that he was looking forward to discovering some great Indian independent films at the Bazaar.
Overall in the conversation followed by Q n A both felt that in Indian Film Context apart from Hindi language film which is popularly Bollywood there are other regional languages due to which as no one strong film as country representation language happening at global level in comparison with other Asian Countries like Hong Kong, China, Korea, Taiwan, Thailand , Saudi Arabia etc.
Also felt that films like “Lunch Box” should come more at global market success which attracts buyers & festival agents in overseas markets & throw doors for many Indian films. Also felt that Film should also attract & get success in Indian Market first otherwise other countries may feel insecure to buy since that it failed in domestic market only.
Ajay.K.R
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