Happydent, one of India’s most popular chewing gum brands and a brand of Perfetti Van Melle India, has launched a new ad video.
The new campaign is titled “Chamking Gum: Chamka Muskaan, Jagmag Jahan”, which evokes the cinematic scenarios of the brand. It also reflects its power to captivate and inspire, revealing a visually stunning world.
The campaign, conceptualized by McCann Worldgroup India, is being spearheaded by lyricist Prasoon Joshi. He has written the lyrics for the background song and sung it himself. The music is composed by popular Bollywood music director Shantanu Moitra. The campaign has been created to appeal to a new generation of consumers who value authenticity, excitement and purpose. The campaign video begins with a smiling team littering their surroundings against a backdrop of red paint. It is imaginative yet very engaging, and it shows how even a small act can lead to a big social change. Speaking about the launch, Mr. Nikhil Sharma, Managing Director, Perfetti Van Melle India said, “At Perfetti Van Melle India, we aim to create a brand that is culturally and emotionally relevant. Happydent fits in perfectly with this mission. The tagline ‘Chamka Muskaan, Jagmag Jahan’ has been created to appeal to the modern consumer in addition to the original mission of the brand. Our partnership with McCann Worldgroup continues to provide a creative expertise.
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