Mysore Sandal Soap, a legacy brand of Karnataka, enters a new chapter with an iconic new look and renewed global ambition.
Renowned actress Tamannaah Bhatia has been launched as the Brand Ambassador, as KSDL expands its FMCG portfolio with a clear focus on North India and global markets.
For over a century, Mysore Sandal Soap has stood for purity, quality, and trust. With a refreshed brand identity and the launch of new FMCG products, KSDL is strengthening its presence across India while taking a confident step towards becoming a globally recognised brand.
As a Government of Karnataka PSU competing successfully with leading corporate FMCG players, KSDL stands as a strong example of public sector excellence. In 2024–25, KSDL recorded a turnover of ₹1,787 Cr with a net profit of ₹451 Cr, delivering over 43,000 metric tonnes of trusted products.
With record production of 4,894 metric tonnes in the month of Jan 2026 and a clear roadmap to achieve ₹5,000 Cr turnover by 2030, Mysore Sandal Soap reflects Karnataka’s commitment to modernising PSUs, generating value for the State, and taking Brand Karnataka to the world.
At the event M.B.Patil , Minister for Commerce & Industries, Infrastructure Govt of Karnataka , Appaji Nadagouda Chairman, Karnataka Soaps and Detergents Limited , SELVAKUMAR S, IAS Principal Secretary , COMMERCE AND INDUSTRIES DEPARTMENT Government of Karnataka , Prashanth P.K.M, IFS Managing Director,M/s. Karnataka Soaps and Detergents Limited , Manoj Kumar, IFS ,Managing Director ,M/s. Mysore Sales and International Limited and other dignitaries were present.
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