Bengaluru: In response to the growing focus on health and mindful eating, ITC Foods has introduced its first-ever range of sugar-free cookies.The new range is designed for consumers who are looking to reduce sugar intake in their daily diet without compromising on taste.
The offering includes two variants — Choco Nut Cookies and Hazelnut & Oats Cookies. Both variants are a source of protein and contain no trans fats, while the Hazelnut & Oats variant is also lactose-free.Commenting on the launch, Suraj Kathuria, Vice President – Marketing, Biscuits, Foods Division, ITC Ltd., said, “At Sunfeast Farmlite, we believe that mindful snacking should not come at the cost of indulgence. With the introduction of our sugar-free cookies, we aim to deliver a delicious and satisfying snacking experience for our consumers.”Dr. Shantanu Das, Head of Food Sciences, Foods Division, ITC Ltd., added,
“Understanding consumer expectations is our responsibility. These cookies have been developed using strong food science capabilities to ensure that even without sugar, the taste and quality remain uncompromised.
Our goal is to make healthy snacking an enjoyable and integral part of everyday life.”Each pack is designed in a single-serve format to maintain freshness and quality. The two variants are available in 100g packs priced at ₹100 and can be purchased on quick commerce platforms such as Blinkit, Swiggy Instamart, and Zepto.
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