Prasar Bharati Adopts Digital-First Content Strategy; WAVES OTT and Pay-Per-View Framework Lead Transition, Especially Among Youth
The content is being sourced for Akashvani, DD Channels and WAVES OTT Platform under the Content Sourcing Policy 2024 of Prasar Bharati. Pay-Per-View Framework launched in 2025, covers content acquisition for digital and OTT platforms, including WAVES, reflecting a strategic shift from traditional TV and radio broadcasting to digital content distribution. This framework has enabled […]






Leave a Reply