Bengaluru: Ahead of the auspicious festival of Akshaya Tritiya, leading quick commerce platform Instamart has partnered with renowned jewellery brand Kalyan Jewellers to introduce an innovative offering aimed at making gold purchases more convenient and secure for customers.Under the ‘Gold Rate Protection’ initiative, customers can lock in today’s gold price in advance and complete their purchase on the day of the festival at the lower of the two rates — the pre-booked price or the prevailing market price on Akshaya Tritiya, ensuring a price advantage.
What is Gold Rate Protection?Gold holds strong cultural and financial significance during Akshaya Tritiya, with many consumers choosing the occasion to invest in the precious metal. However, fluctuating gold prices often create uncertainty for buyers. To address this, Instamart is enabling customers to pre-book BIS hallmarked gold coins from Kalyan Jewellers through its platform.How It WorksCustomers can select eligible Kalyan Jewellers gold coins on the Instamart app between April 10 and April 16, 2026, and lock in the gold rate by paying just 5% advance, starting from ₹500 for a 0.5 gm gold coin.
On April 19, between 8:00 AM and 12:00 PM, customers can complete their purchase by paying the remaining amount. The final price will be the lower of the locked-in rate or the market price on the day of purchase. Additionally, every pre-booking customer will receive a complimentary silver coin.Commenting on the initiative, Arjun Choudhary, Vice President – Growth, Instamart, said, “Our goal is to simplify gold and silver purchases during key festive occasions.
This feature enables customers to navigate price fluctuations with confidence and make informed buying decisions.”Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, added, “The gold rate protection feature has been well received across our retail showrooms. With Instamart, we are extending this offering to a quick commerce platform for the first time, ensuring greater convenience and accessibility for customers.”Last year, Instamart recorded a surge of over 500% in gold and silver coin sales during Akshaya Tritiya, highlighting the growing trust in quick commerce platforms for festive purchases.With a presence in over 131 cities, Instamart’s collaboration with Kalyan Jewellers, which operates more than 400 showrooms globally, marks a significant step in redefining the online gold-buying experience.
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